Market Intelligence · Research & Briefings

Seller Intelligence

Set expectations from the right competition, not a regional headline.

Updated · The periods covered by the figures are shown separately.

What your asking price has to beat

Broward houses had 4.2 months of supply and 39 median days to contract in September 2026; condos had 10.2 months and 69 days. The median original-list received ratios were 96% and 93%. Those are separate county segments, not promises about your house or building.

In the three-month city series ending September, Weston had 81 days on market and a 35.2% price-drop share; Parkland had 57 days and 29.7%. A tighter city backdrop still does not make every original asking price credible.

A useful pricing meeting has three lists

  1. Recent sales: choose homes with similar location, size, usable land, condition and ownership costs. Explain the differences.
  2. Active competition: the homes a buyer can choose today, including lower-priced or better-presented substitutes.
  3. Friction: association documents, insurance, repairs, access restrictions and financing questions that can stop a buyer.

RET property pages show similar completed sales and homes currently for sale when the information supports a comparison. The RET collection is not every home on the market.

What overpricing looks like

Watch for a home priced above a suitable alternative without a clear extra benefit, annual costs higher than the marketing suggests, or repeated buyer objections to the price. These are reasons to review the asking price; they do not set an exact offer or sale price.

Who is your buyer?

A financed buyer needs the property and building to qualify as well as the household. A cash buyer still compares annual running costs and resale choices. The regional luxury cash share cannot be transferred to an ordinary condo or used to promise an all-cash offer.

Competing new development

Compare a completed home’s immediate use and known condition with a new project’s deposit schedule, uncertain closing date and service budget. Do not treat every announced residence as a currently available competing home.

Review the leverage evidence → · Check future alternatives → · Compare cities →

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